Latest Insights & Research

Stay informed with the latest public health research, insights, and evidence-based analysis from our team of experts.

Psychology

The Surprising Science of ASMR: Unpacking the Tingling Sensation

Have you ever felt a tingling sensation in your scalp while listening to soft whispers or gentle tapping? If so, you might be experiencing Autonomous Sensory Meridian Response, better known as ASMR. This peculiar phenomenon, which emerged from online communities around 2008, has fascinated millions and now attracts the attention of scientists. Let’s dive into […]

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Psychology

Familiar Innovation? Insights from the Front Lines of Idea Evaluation

In the dynamic landscape of innovation, the battle between the allure of the known and the appeal of the novel plays out continuously. A recent study sheds light on this intriguing tug-of-war, revealing how familiarity significantly influences the evaluation of new ideas within organizations. This revelation not only enriches our understanding of decision-making processes but […]

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Psychology

The Secrets of Best-Selling Books Through the Lens of AI

In the vast ocean of literature, what makes a book a best-seller? This is a question that authors, publishers, and even readers have pondered for centuries. Now, thanks to advancements in artificial intelligence and machine learning, we’re getting closer to uncovering the secret sauce behind the books that top the charts. A recent study dives […]

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Psychology

Understanding the Nuances of Conspiracy Discourse

We live in a time where information spreads faster than ever, often with little regard for its accuracy. This phenomenon, known as an “infodemic,” has raised public concern, particularly during health emergencies like the COVID-19 pandemic. The field of infodemiology, which emerged in the early internet era, studies how health-related information and misinformation spread. It’s […]

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Psychology

How Our Music Choices Reflect Our Morals

Music, transcending language and culture, is a universal language that resonates deeply with our emotions and beliefs. A groundbreaking study titled “Soundscapes of morality: Linking music preferences and moral values through lyrics and audio” sheds light on the fascinating link between our musical choices and moral values. This research delves into how the songs we […]

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