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Category: psychology

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Data

Did Hollywood Make People See More UFOs? A Data Analysis

UFOs have fascinated people for generations. Whether they represent extraterrestrial visitors, misunderstood natural phenomena, or simply the quirks of human perception, millions of people have looked to the skies and wondered. In this series, we’re taking a different approach. Using more than 80,000 documented UFO sightings, we’ll investigate one question at a time through the […]

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Psychology

Live Music Creates Deeper Connections than Streaming, Study Finds

Have you ever felt that indescribable energy at a live concert, the kind that makes your heart beat in sync with the music and the crowd? A recent study suggests that you’re not imagining it. Live performances may offer a unique and immersive experience that can’t be fully captured through livestreaming. In a bustling music […]

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Psychology

The Mandela Effect: Why Millions Remember Things That Never Happened

If you picture the Monopoly mascot wearing a monocle, you’re in good company. The same thing happens with Pikachu, who is often remembered as having a black-tipped tail despite never having one. Countless adults insist they grew up reading the “Berenstein Bears” rather than the Berenstain Bears. One of the most quoted movie lines in […]

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Psychology

Exploring the Impact of the Implementation Research Logic Model

Some ideas reshape the way we think. The Implementation Research Logic Model (IRLM) might be one of them, especially in the world of implementation science. Imagine a tool that helps researchers understand complex implementation processes, as if assembling a jigsaw puzzle in which each piece is part of a bigger picture. Since its introduction in […]

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Psychology

Cracking the Code of Extreme Response Styles

Could the way people answer surveys be undermining important research? A recent study suggests that a common bias known as extreme response style (ERS) might do just that. ERS is when people tend to choose the most extreme options on a scale—think always selecting ‘strongly agree’ or ‘strongly disagree.’ This behavior can twist results in […]

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Economics

How Crowdfunding Backers React to Misconduct

Imagine carefully choosing a project to support on a crowdfunding platform, only to discover later that the fundraiser misused funds. The frustration you’d likely feel is not just personal but part of a larger, predictable pattern driven by a psychological phenomenon known as reactance. This week, we explore how potential backers respond to fundraisers’ misconduct […]

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Health

Multimodal Data Predicts Sleep Quality in Basketball Athletes

Picture this: a college basketball player, exhausted from a grueling day of classes, practice, and games, beset by the pressures of performance. They lie awake in bed, tossing and turning, as their minds race through plays, academics, and social commitments. The next day, their coach wonders why the athlete looks sluggish on the court. The […]

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Psychology

Unlocking Viral Marketing: Emotion Drives Engagement

Did you know that every second, thousands of brand messages are shared online, yet only a fraction go viral? What if the secret to creating share-worthy content lies in understanding our emotional connections? Picture this: Everyone enjoys a good meal, but what if the same dish served with a heartfelt story makes you remember it […]

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Psychology

Mascot Power: Boosting Sport Events with Characters

Did you know that some mascots are more popular than the athletes themselves? Take Bing Dwen Dwen, the panda-like charm of the 2022 Beijing Winter Olympics, which became an overnight sensation and even outsold athletes’ memorabilia. Mascots may be plush and cute, but they have the power to change the way we perceive sporting events. […]

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