Latest Insights & Research

Stay informed with the latest public health research, insights, and evidence-based analysis from our team of experts.

Category: psychology

All Biology Environment Psychology Society News AI Announcements Astronomy
Psychology

Cracking the Code of Extreme Response Styles

Could the way people answer surveys be undermining important research? A recent study suggests that a common bias known as extreme response style (ERS) might do just that. ERS is when people tend to choose the most extreme options on a scale—think always selecting ‘strongly agree’ or ‘strongly disagree.’ This behavior can twist results in […]

Read more →
Economics

How Crowdfunding Backers React to Misconduct

Imagine carefully choosing a project to support on a crowdfunding platform, only to discover later that the fundraiser misused funds. The frustration you’d likely feel is not just personal but part of a larger, predictable pattern driven by a psychological phenomenon known as reactance. This week, we explore how potential backers respond to fundraisers’ misconduct […]

Read more →
Health

Multimodal Data Predicts Sleep Quality in Basketball Athletes

Picture this: a college basketball player, exhausted from a grueling day of classes, practice, and games, beset by the pressures of performance. They lie awake in bed, tossing and turning, as their minds race through plays, academics, and social commitments. The next day, their coach wonders why the athlete looks sluggish on the court. The […]

Read more →
Psychology

Unlocking Viral Marketing: Emotion Drives Engagement

Did you know that every second, thousands of brand messages are shared online, yet only a fraction go viral? What if the secret to creating share-worthy content lies in understanding our emotional connections? Picture this: Everyone enjoys a good meal, but what if the same dish served with a heartfelt story makes you remember it […]

Read more →
Psychology

Mascot Power: Boosting Sport Events with Characters

Did you know that some mascots are more popular than the athletes themselves? Take Bing Dwen Dwen, the panda-like charm of the 2022 Beijing Winter Olympics, which became an overnight sensation and even outsold athletes’ memorabilia. Mascots may be plush and cute, but they have the power to change the way we perceive sporting events. […]

Read more →
Psychology

Do Tattoos Reveal Hidden Personality Traits?

Are tattoos more than just ink on skin? Could they be windows into our personality? A recent study suggests that the extent of one’s tattoos might be linked to certain personality traits. Picture a bustling market in a small Cypriot village, where tattoos are becoming more common. This isn’t just a local trend; around the […]

Read more →
Health

AI Uncovers the Hidden Genetic Control Centers Driving Alzheimer’s

The world of neuroscience has been abuzz with a groundbreaking revelation that promises to deepen our understanding of debilitating diseases like Alzheimer’s. A group of scientists, equipped with the latest in artificial intelligence technology, has embarked on mapping the complex interactions of genes within the human brain, paving the way for innovative therapeutic strategies. The […]

Read more →
Psychology

Can brain scans determine if someone will commit a crime?

It’s a question gaining traction as new technologies venture into the tricky terrain of predicting criminal behavior. Think about your daily commute. You rely on patterns, like the rhythm of traffic lights or your usual bus schedule. Similarly, researchers hope to detect brain patterns that might signal future criminal tendencies. But it’s not as straightforward […]

Read more →
Psychology

The Real Story Behind Conspiracy Theories

Conspiracy theories might sound outlandish, but they share something with our everyday thinking: every single one of us is susceptible to their allure. Maria from a rural town in Kenya or Carlos, a taxi driver in São Paulo, might wonder why people continue to entertain these thoughts. The answer lies in understanding how the mind […]

Read more →

Discover something fascinating every Tuesday.

The most interesting science isn't always the science that makes the headlines.
Every week, we find fascinating new research from across science and explain what was discovered—and why it matters.

Want to see what you'll get?

View Sample: Alcohol, Crops, and Activism

No spam. 1-click opt-out. Privacy-first.