Latest Insights & Research

Stay informed with the latest public health research, insights, and evidence-based analysis from our team of experts.

Environment

Climate Change Conspiracies: Why They Stick—and Why They Matter

Climate change is one of the most studied scientific topics in human history. Thousands of scientists across countries and disciplines agree on one core point: the planet is warming, and human activity is a major cause. So why do so many people believe otherwise? Over the past decade, conspiracy theories about climate change have spread […]

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Psychology

The Real Story Behind Conspiracy Theories

Conspiracy theories might sound outlandish, but they share something with our everyday thinking: every single one of us is susceptible to their allure. Maria from a rural town in Kenya or Carlos, a taxi driver in São Paulo, might wonder why people continue to entertain these thoughts. The answer lies in understanding how the mind […]

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Psychology

From Pandemic to “Plandemic”: What COVID-19 Taught Us About Conspiracy Thinking

If you searched for “plandemic”, you’re not alone. During the COVID-19 pandemic, that word—part insult, part rallying cry—became one of the most powerful symbols of modern conspiracy thinking. It suggested that COVID-19 wasn’t just a tragic global health crisis, but a planned event orchestrated by shadowy elites, scientists, governments, or corporations. For millions of people, […]

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AI

Is Your Phone Listening to You?

Many people have experienced this strange scenario: you casually mention something in conversation—like a new coffee flavor or a vacation destination—and hours later, an ad for that exact thing appears on your phone. It seems as if your smartphone was listening through its microphone. You’re not alone in thinking this. Nearly half of Americans (48%) […]

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Psychology

Why Hundreds Gather Each Year to Celebrate a Flat Earth

Picture this: You walk into a hotel ballroom. Strobe lights flash. Music blasts. A crowd cheers as a man in a cowboy hat strums a guitar, belting out an anthem with the chorus: “Space is fake.” This isn’t parody. It’s the opening act of the Flat Earth International Conference, where hundreds of people have gathered […]

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Chemistry

Chemtrails: Contrails, Conspiracies, and the Evidence

On a clear afternoon over rural America, a grid of white vapor lines crisscrosses the blue sky. To most observers, these wispy trails are simply jet contrails – long clouds of ice crystals formed by aircraft at high altitudes. But to a vocal minority, those lines carry a far more ominous significance. In online forums […]

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Psychology

Project MKUltra: The CIA’s Mind Control Experiments

During the height of the Cold War, the U.S. Central Intelligence Agency (CIA) operated a top-secret program known as MKUltra, which focused on illicit mind control research. Launched in 1953 and kept under wraps for two decades, MKUltra aimed to find ways to manipulate the human psyche for intelligence purposes. From 1953 to 1973, CIA scientists and […]

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Psychology

How to Stop a Conspiracy Theory Before It Starts

Wait—You Can Inoculate Someone Against a Conspiracy Theory?! Sounds wild, right? Like slapping on a tin-foil helmet before someone even mentions aliens at Area 51. But according to a new scientific review, that’s pretty much the idea—and surprisingly, it works. Researchers just combed through nearly 7,200 people’s data across 25 studies to figure out which […]

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Psychology

Why Conspiracy Theories Stir Our Darkest Emotions

Imagine stumbling into a crowded online space where everyone believes they’ve uncovered a terrible truth that the rest of society denies. People gather here to swap stories, share frustrations, and discuss the threat they believe is lurking. For many, conspiracy theories provide comfort and an answer to the question of “why?”—even when these answers come […]

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