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Psychology

How Angry Customers Can Harm Businesses

Imagine you’ve had a terrible experience with a company. Perhaps your order was late, or maybe you received awful customer service. What would you do? Would you shrug it off, or would you take action? This question is at the heart of a fascinating study on “customer toxicity”—a term that describes when customers act out […]

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Psychology

Emails or Direct Mail? Which Works Best?

Imagine you’re walking to your mailbox, and among the usual bills and flyers, you find a colorful brochure from your favorite beauty store. Later, while checking your emails, you see a message from the same store. Which one grabs your attention more? This simple scenario is at the heart of an intriguing research study that […]

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