Latest Insights & Research

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Biology

Why Do We Get Déjà Vu?

Imagine walking into a café you’ve never visited before when an unsettling feeling suddenly washes over you. The conversation at the next table, the arrangement of the furniture, even the way someone reaches for a coffee cup all seem strangely familiar. For a brief moment, you’re convinced you’ve lived through this exact scene before. Just […]

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Psychology

The Mandela Effect: Why Millions Remember Things That Never Happened

If you picture the Monopoly mascot wearing a monocle, you’re in good company. The same thing happens with Pikachu, who is often remembered as having a black-tipped tail despite never having one. Countless adults insist they grew up reading the “Berenstein Bears” rather than the Berenstain Bears. One of the most quoted movie lines in […]

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Biology

Can Worms Remember the Taste of Salt?

Here’s a fact to stop you mid-sip of your sports drink: a creature smaller than a sesame seed can remember the exact salt concentration it grew up in, and use that memory to navigate the world like a microscopic GPS. Meet Caenorhabditis elegans, or C. elegans for short. With only 302 neurons in its entire […]

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