Latest Insights & Research

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Psychology

The Real Story Behind Conspiracy Theories

Conspiracy theories might sound outlandish, but they share something with our everyday thinking: every single one of us is susceptible to their allure. Maria from a rural town in Kenya or Carlos, a taxi driver in São Paulo, might wonder why people continue to entertain these thoughts. The answer lies in understanding how the mind […]

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Psychology

Most “Bizarre Beliefs” Aren’t Real Beliefs

A health worker in a coastal city scrolls through WhatsApp messages during a lunch break. A voice note says vaccines are dangerous. The sender is not a stranger—it’s a cousin. The message is short, confident, and emotionally loaded. Now picture a student in an overcrowded lab, trying to decide whether a “new study” posted on […]

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Psychology

From Pandemic to “Plandemic”: What COVID-19 Taught Us About Conspiracy Thinking

If you searched for “plandemic”, you’re not alone. During the COVID-19 pandemic, that word—part insult, part rallying cry—became one of the most powerful symbols of modern conspiracy thinking. It suggested that COVID-19 wasn’t just a tragic global health crisis, but a planned event orchestrated by shadowy elites, scientists, governments, or corporations. For millions of people, […]

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Psychology

How the Brain Finds a Beat—Even in Chaotic Rhythm

Your brain can lock onto a musical beat even when the rhythm barely repeats at all. That sounds almost impossible—yet new neuroscience shows that our brains are far better rhythm detectives than we ever suspected. Whether you’re clapping along at a wedding in Nigeria, tapping your foot on a crowded bus in Brazil, or nodding […]

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Psychology

What Really Helps Migrants Thrive in New Countries?

Across the world, more than 270 million people live outside the country where they were born. But here’s the twist: adapting to a new country isn’t mostly about learning new customs—it’s about whether people feel connected or shut out. That insight comes from one of the largest studies ever conducted on migrant adaptation. Researchers analyzed […]

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Psychology

Consciousness Theories: What Didn’t Stand the Test of Time

The study of consciousness has always been a frontier riddled with mystery and intense debate. In the early 2000s, a number of bold theories captured both academic and public attention, offering compelling—if sometimes controversial—explanations for the nature of conscious experience. As our tools have sharpened and our understanding of the brain has deepened, many of […]

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Psychology

What Gore Videos Reveal About How We Really Know

To start at the beginning, I like horror movies. I don’t really like gore. I can handle some, but I get mentally queasy with the more intense stuff. About a year ago, I made a Reddit post about “what’s the best way to enjoy gore?” My thought was that I might be missing some really […]

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Psychology

Exploring Human Monogamy: A Comparative Analysis Through Science

Monogamy in humans is a subject as diverse and complex as humanity itself. Compared to our primate relatives, recent studies suggest that human behaviors align more closely with those of monogamous animals such as meerkats and beavers than with those of our primate cousins. This comparison brings forth intriguing questions about the evolutionary, social, and […]

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Psychology

When Race Isn’t Seen the Same Way

Police officers across three U.S. states stopped the same drivers multiple times — and didn’t always agree on the drivers’ race. That inconsistency turned out to be a scientific breakthrough. A new study shows that when a single person is perceived as Hispanic in one stop but white in another, their odds of being searched […]

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Psychology

New Study Reveals How Your Brain Builds Language

You can hear every sound in a new language—but somehow none of it makes sense. Your brain easily picks out vowels, consonants, and even the rhythm. Yet the words melt together like an unbroken stream of noise. Why? A new study using rare high-density brain recordings gives us a stunning answer: your brain processes the […]

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