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Category: psychology

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Psychology

Three Smart Ways to Fix Missing Data (and Why One Wins)

Ever tried running an analysis only to find half your spreadsheet is blank? You’re not alone—missing data haunts nearly every researcher, data scientist, and machine learning model. But a new study from Northwestern University suggests a surprisingly powerful fix: borrow a trick from psychology called Item Response Theory (IRT). Here are the top 3 takeaways […]

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Psychology

Surprising Insights About Black Friday Behavior

Why do millions of people treat Black Friday like a sport? A new systematic review of 73 studies from 20 countries reveals that Black Friday isn’t just a shopping day. It’s a global behavioral experiment showing how emotions, data, and culture shape the way we buy. 1. We Don’t Just Shop—We Perform The review found […]

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Psychology

Three Reasons People Risk Their Lives at Train Crossings

Every day in India, someone tries to “beat the train.” Too often, they don’t make it. A new study of over 7,000 road users reveals why people—motorists, cyclists, and even pedestrians—keep taking that deadly gamble. Distraction Is the Silent Killer The study found that engagement in secondary activities—like checking a phone or chatting—was the single […]

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Psychology

Beyond the Game: What Really Drives Podcast Passion

Every day on Himalaya FM — China’s largest podcast platform — millions of listeners tune in to hear their favorite hosts dissect every basket, goal, and play. But new research from Beijing’s Communication University of China reveals something surprising: sports podcasts in China aren’t just about sports. They’re about belonging, learning, and self-belief. Why Do […]

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Biology

What Really Happens When Insects Sing

Please play the following video while you read this for the full immersive experience. Every summer, noise complaints spike when cicadas chorus. Yet EEG data now shows single insect calls can lower stress and nudge the brain toward calm. But here’s the twist: turn the volume or pitch up, and your focus slips. Picture this […]

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Psychology

The Hidden Force Behind Social Media Division

Every day, billions of posts, tweets, and videos compete for your attention. You might think that celebrities, politicians, or big media outlets decide what dominates your feed. But a new global study suggests something more powerful—and more invisible—is shaping what you see: your own ideology. Researchers from several European universities analyzed millions of posts across […]

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Academics

The Risk Schools Overlook in AI Use

Across classrooms from Riyadh to Rio, AI tutors are springing to life. Yet a new study from Saudi Arabia finds that trust and performance—the factors everyone assumed would make or break AI in education—don’t actually matter as much as we thought. The real keys are readiness, interactivity, and ethics. Why This Matters Now Universities are […]

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Psychology

One in Five Patients Suffer, but Few Dentists See This Effect

Around the world, millions of people avoid the dentist. In fact, about 15% of adults suffer from dental anxiety, and 3% live with a full-blown dental phobia. On the surface, it may sound like a minor issue—simply a case of nerves before sitting in the dental chair. But new research from a German team reveals […]

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Psychology

During War, What Shapes a Country’s Image?

A single photo can move a million people. But what decides whether they move toward you—or away from you? A new scoping review of 56 studies (2015–2024) says a country’s wartime image rests on three pillars: history, diplomacy, and leadership. Let’s break that down in plain language, with real-world touchpoints you can use in your […]

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