Latest Insights & Research

Stay informed with the latest public health research, insights, and evidence-based analysis from our team of experts.

Psychology

Kissing Across the Eons: The Evolutionary History of a Kiss

Kissing is often perceived as a quintessentially human act, synonymous with romance and warmth in various cultures worldwide. However, recent studies suggest that this intimate action has deeper roots, extending far beyond just human relationships. Emerging research indicates that kissing might be an evolutionary behavior that predates humans, dating back to our ape ancestors millions […]

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Biology

What Really Drives Support for India’s Cheetah Comeback?

Less than a century ago, the cheetah vanished from India—hunted to extinction by 1947. Today, the species is back, but the biggest challenge isn’t only ecological. It’s emotional. A new study shows that whether the cheetah thrives again in India may depend as much on people as on prey. Across India’s towns and villages—from Jaipur […]

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Environment

How Biodiversity Can Make the 15-Minute City Thrive

Every year, more of us trade fields for freeways. Today, over half the world’s population lives in cities. But as our urban footprints expand, the homes of countless plants, birds, and animals disappear beneath concrete and glass. What if the same city planning ideas designed to improve our lives could also rebuild nature’s foothold? A […]

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Psychology

Three Smart Ways to Fix Missing Data (and Why One Wins)

Ever tried running an analysis only to find half your spreadsheet is blank? You’re not alone—missing data haunts nearly every researcher, data scientist, and machine learning model. But a new study from Northwestern University suggests a surprisingly powerful fix: borrow a trick from psychology called Item Response Theory (IRT). Here are the top 3 takeaways […]

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Psychology

Surprising Insights About Black Friday Behavior

Why do millions of people treat Black Friday like a sport? A new systematic review of 73 studies from 20 countries reveals that Black Friday isn’t just a shopping day. It’s a global behavioral experiment showing how emotions, data, and culture shape the way we buy. 1. We Don’t Just Shop—We Perform The review found […]

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Psychology

Three Reasons People Risk Their Lives at Train Crossings

Every day in India, someone tries to “beat the train.” Too often, they don’t make it. A new study of over 7,000 road users reveals why people—motorists, cyclists, and even pedestrians—keep taking that deadly gamble. Distraction Is the Silent Killer The study found that engagement in secondary activities—like checking a phone or chatting—was the single […]

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Psychology

Beyond the Game: What Really Drives Podcast Passion

Every day on Himalaya FM — China’s largest podcast platform — millions of listeners tune in to hear their favorite hosts dissect every basket, goal, and play. But new research from Beijing’s Communication University of China reveals something surprising: sports podcasts in China aren’t just about sports. They’re about belonging, learning, and self-belief. Why Do […]

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Biology

What Really Happens When Insects Sing

Please play the following video while you read this for the full immersive experience. Every summer, noise complaints spike when cicadas chorus. Yet EEG data now shows single insect calls can lower stress and nudge the brain toward calm. But here’s the twist: turn the volume or pitch up, and your focus slips. Picture this […]

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Psychology

The Hidden Force Behind Social Media Division

Every day, billions of posts, tweets, and videos compete for your attention. You might think that celebrities, politicians, or big media outlets decide what dominates your feed. But a new global study suggests something more powerful—and more invisible—is shaping what you see: your own ideology. Researchers from several European universities analyzed millions of posts across […]

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